We believe everyone wants to improve their lifelong relationship with food exploration. So we set out to make a truly Indian Hot Sauce around the India we love – unique, hot, fun, flavourful and made with integrity and love.
At Naagin, we use local produce, hand-picked daily and homegrown premium Indian chillies to bring you unique flavours that still feel innately familiar. So if you like trying new things or want better tasting food in your life, you're at the right place. No generics.
It's been a crazy couple of years, but we're not just growing every day right here at home in India, we’re also now available in the United States, UAE, Singapore and Hong Kong! Thank you for being part of our journey!
“COZ KETCHUP IS OUTDATED”
KANTHA BOMB -
Gotta have your greens!
“THINK YOU CAN HANDLE IT?”
WHATS IN YOUR NAAGIN
Our mission is to represent India’s rich spice culture on kitchen shelves and dining tables worldwide. Unlike other sauces, we don't use purees and high fructose corn syrup or give you a glorified vinegar-chilli water. Naagin Indian hot sauces were painstakingly created to give you a versatile, high quality, unique product made for the Indian palate.
WHY WE EXIST
Naagin was founded with a rebellious spirit and no small objective: to offer instant taste upgrades to people (of passion) who want better food, and to bring a modern twist to India’s historic and passionate relationship with spices.
Every idea starts with a problem.
Ours was simple: India is the largest consumer and exporter of chillies in the world. Indian cuisine is globally renowned for all things spicy, yet still, the best-selling hot sauce in India is an American product made with chillies from Mexico. That just didn't feel right. It turns out, there was a simple explanation.
THERE WERE NO GOOD ALTERNATIVES.
The food industry is dominated by companies who want you to buy more of the same > not buy new and better. They want you to eat products they know they can sell, not the ones they know you will love.
HOW WE DO FOOD BETTER
We started Naagin to create that alternative. We want to reimagine Indian spices, not the way it is, but how it could be.
We want to explore food, because we’ve never met anyone that said, ‘I don’t like improving my life and I don’t want better tasting food.’ Ever.
By side-stepping traditional channels, by designing our hot sauces and other spice-based taste upgrades in-house and by engaging with customers directly – we’re able to provide uniquely-flavoured, higher-quality, better tasting products designed for your palate.
This is why we all get the same old products with the same old flavours.
WE DON’T WANT YOUR FOOD TO STAND OUT. WE WANT IT TO BE OUTSTANDING.
We believe that improving your food should be easy and fun. It should leave you happy and satiated, with the thrill of continuously being able to try new combinations.
There’s nothing complicated about it. We want to improve your lifelong journey with food exploration.
NAAGIN MASALA MAGGI
140g Maggi Noodles
1 tsp butter
¼ cup peas
1 tsp of Naagin Sauce Original
12g Maggi Masala
¼ tbsp Powdered Black Pepper
¼ tsp Powdered Turmeric
½ Capsicum (Green Pepper)
1 Pinch Chaat Masala PowderSalt (as required)
2 ½ Cup Water
1. To prepare this mouth-watering snack recipe, put a deep-bottomed pan over medium flame and add water in it and bring it to a boil. Meanwhile, take a chopping board and finely chop onion, capsicum, tomato and green chili on it. Once the water begins to boil, add Maggi Masala noodles and peas to it and cook till the noodles and peas are soft and tender.
2. Next, in another pan, add butter and let it melt. Then, add chopped onion and saute till it changes color. Now, add garlic paste, chopped capsicum, and tomato to it and saute well for a couple of minutes, till the tomatoes are soft.
3. Next in the sauteed vegetables, add red chili powder, turmeric powder, garam masala powder, black pepper powder in it and saute for a minute. Now, add the boiled Maggi noodles and peas to this masala and mix well and cook for 1 minute. Once done, transfer to a serving bowl and sprinkle a pinch of chaat masala over the noodles to make it even more flavourful.
Serve it hot to enjoy!